Some social media users are building a following through ‘feelgood’ videos in which a kind gesture to a stranger becomes their clickbait. Is there any action that can be taken to stop these videos going viral without a subject’s consent?

Persephone Bridgman Baker speaks with the Guardian to provide an insight on the potential legal issues that need to be considered by social media users who build their following through so-called feelgood videos involving unaware and unwilling members of the public.


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